Fashion's elite came out in droves to celebrate the pop icon, like Marc Jacobs, Charlotte Ronson, Alexander Wang to name a few. The fragrance project allowed her to work with some of her favorite creatives like Steven Klein and Nick Knight. The tattoo on her head was of an angel that represented the recently departed mother of photographer Terry Richardson.
Check out this dark, Gothic, Phantom of the Opera inspired promo video:
Photo by Kevin Mazur/WireImage